AI-native UX
Designing LLM-powered and agentic experiences with trust, explainability, and human-in-the-loop review patterns built in from the start - not bolted on.
Hello, I'm Asar.
Founding Design Engineer at Moritz (YC W26)
I design AI-native software. At Moritz (YC W26), I'm the founding design engineer building an AI-native law firm where AI drafts and elite lawyers refine. Legal work that took weeks, finished the same day.
Before Moritz, I led design at Draftwise (YC S20) on contract redlining, precedent search, and AI-powered playbooks for law firms. Earlier, I led design at Sikoia (fintech compliance) and Homeppl (rental KYC), was founding designer at Whatis (acquired by Hightouch in 2022), and designed OneUptime at Hackerbay.
Based in London, authorised to work in the US and UK via the EB-1A (Genius) Green Card and UK Global Talent visa.
Beyond screens, I make board games, travel widely, and study how stories, cities, and systems shape behaviour. My work sits at the overlap of product, play, and psychology.
Focus areas
0→1 product design
Taking ambiguous problems from first principles to shipped, measurable product. Running the full loop: discovery, prototyping, research, and dev handover.
Design systems
Building component libraries that scale with product velocity, in close partnership with front-end. Designers and engineers working from the same source of truth.
Explore
Get in Touch
Based in London, UK. Open to meaningful conversations about product design, AI-native UX, and design systems.